No bull marketing strategies
No bull marketing strategies
Strategic marketing thinking for businesses
that aren't ready for a Marketing Director.
You've got AI. You've got Canva. You've got Google. You've probably got a hundred ideas about what you could be doing.
The problem is knowing what you actually should do.
Is your business doing loads of marketing but not getting more sales? Fed up spending time on content with nothing to show for it?
Take the free Dead Ends Audit and find out exactly where your customers are dropping off.
Maybe…
You need someone to work out what's actually going on.
No retainers. No lock-ins.
Pick the right engagement for where you are right now.
You’ve got a marketing problem. Bring it to us. This isn’t a discovery call — it’s an intervention.
Not sure if your problem is right for a Fix? It probably is. If it’s not, we’ll tell you.
We investigate your whole marketing ecosystem and find the biggest opportunities — and dead ends — hiding in it.
Marketing is too important to leave to chance — but you’re not ready to hire a full-time director. So you get one, fractionally.
Engagements are ongoing. We’ll only take you on if we’re confident we can move the needle.
The dead ends audit
Every business has a customer journey. From the moment someone first hears about you to the moment they buy, come back, and refer a friend. Most businesses have two or three specific points where that journey quietly falls apart.
That's a dead end. A place where a potential customer should have gone one way and instead went nowhere.
The Dead Ends Audit is the first step every engagement starts with. It's almost always where the biggest, fastest wins are hiding.
The right people know you exist
Posting consistently but nothing clicks through. Likes and followers, zero leads.
Website doesn't convert - no clear call to action, no trust signals
No follow-up system - leads go cold and competitors win
They buy - but what happens next?
Dormant database - hundreds of past customers never contacted again
Happy customers actively sending you new business
These are the eight most common dead ends I find in Australian small businesses - tradies, cafés, professional services, retailers, all of them. Most businesses have at least three. Some have all eight.
The Waiting Game
Business comes in when someone happens to find you or someone happens to refer you. There's no proactive strategy - just hope. And hope is not a marketing plan.
Tradies · Cafés · Professional services · EveryoneThe Ghost Quote
You send a quote and wait. No follow-up, no check-in, no nudge. Studies show most businesses give up after one attempt. Your competitors don't.
Tradies · Builders · Professional servicesThe Google Graveyard
Your Google Business Profile has three reviews and hasn't been touched in years. Your competitor has 94 reviews and a 4.9 star rating. Customers choose before they ever reach your website.
Tradies · Cafés · Retailers · Local servicesThe Sleeping List
You've been in business for years. You have past customers who loved your work and would come back in a heartbeat. You've never contacted them again.
All businessesThe Panic Post
Quiet week? Frantic posting on social media. Busy week? Total silence online. No strategy, no consistency, no results. Just noise when you're worried and nothing when you're not.
All businessesThe Hard-to-Book
Someone is ready to hire you right now. Your phone goes to voicemail. Your website form is confusing. They can't figure out the next step. So they call someone else who made it easy.
Tradies · Salons · Local servicesThe Invisible Regular
Your best customer comes in three times a week. They love you. But you have no way to reach them, reward them, or ask them to bring a friend. Loyalty is being left on the table every single day.
Cafés · Retailers · Gyms · HospitalityThe Referral That Never Happened
Your happiest customers would refer you without a second thought. But nobody ever asked them to, made it easy, or gave them a reason. A simple system fixes this permanently.
All businessesTick the ones that sound like you - then take the free audit →
I'll look at your website before I call - so every insight I give you is specific to your business, not generic advice.
I'll be in touch within 24 hours. If you'd rather skip the wait and book straight in, you can grab a time below.
Book a Free 15-Min CallGood marketing isn't about doing more. It's about seeing more clearly.
Deadset was created by Hayley Webb, a marketing director and communications strategist with 18+ years of experience across brand, marketing, communications and sustainability.
She's worked inside businesses, built brands, led marketing teams and worked across organisations where the stakes were considerably higher than getting a few more likes.
That experience matters.
Because good marketing isn't just knowing the latest platform.
It's knowing why something isn't working.
Knowing when to push.
Knowing when to stop.
Knowing when the problem isn't actually a marketing problem at all.
That's the bit AI can't replace.
A hunting dog doesn't chase everything that moves.
It freezes. It locks on. It points at exactly what it's found -
and doesn't move until the job is done.
That's what good marketing strategy looks like. Not chasing every trend, not barking at every platform. Locking onto exactly where your customers are and going after them with everything you've got.
When a hunting dog locates prey it freezes completely still and points. No distraction, no noise - pure focus on the target. We find exactly where your customers are dropping off and point straight at it.
To be dead set on something means fixed, resolved, completely committed. That's how we approach every brief - no half-measures, no vague recommendations. We find the problem and we fix it.
In Australian English, deadset means genuine, absolute, no bull. Which is exactly what this is. Not another agency selling you social media packages. Real marketing strategy that actually works.